web design business

This past Jan. 1, Elaine Lombardo welcomed the new year by opening
Coram-based Lombardo Creative Design, a one-woman shop. The company
offers Web designing, Web hosting, animation, package designing,
catalogs, brochures, flyers, business cards and just about any other
design service.


For Lombardo, who was accepted at Parsons School of Design at age 16
and later attended the Fashion Institute of Technology; art is away of
life.


Despite a sluggish economy and any Internet-bashing of late,
Lombardo's clients keep her busy, particularly with Web site design.


"Today every company needs a Web site to succeed in business," she
says.


Clients range from small startups to big companies. And with recent
corporate downsizings, Lombardo finds that many companies prefer to
outsource design work rather than keep on full-time staff.


But, she says, the easy access to computers and technology enables
almost everyone to call themselves designers, even though they lack
training. It's made her colleagues expendable.


"There's a degraded quality of art out there. Some companies would
rather count dollars and cents than look for quality," Lombardo notes.


That trend, however, is changing, says Lombardo. She finds that
companies are now finding it preferable to spend the money to get
better designs.


Still, she says, it can be tough for a woman-owned business to be
taken seriously all the time.


"I've had to prove myself," she says. "But most companies have treated
me with respect."


Lombardo hopes the company will grow at a good pace. Right now she
wears all the hats, but she hopes to hire someone to whom she can
delegate work as she builds her client base.
 
  
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