his own game

Claude, 

rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher

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For years, Nike was the undisputed champion of logo culture, 
its swoosh an instant symbol of global cool. 

Today, Phil Knight's Nike is a fading empire, badly hurt by 
years of "brand damage" as activists and culture jammers 
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. 
We turn the shoes we wear into a counterbranding game. The swoosh 
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? 
Making a shoe - a good shoe - isn't exactly rocket science. 
With a network of supporters, we're getting ready to launch the 
blackSpot sneaker, the world's first grassroots anti-brand. 
You can help launch the blackSpot revolution.

THE BIG QUESTION:

        Is it possible to take Phil Knight's billion-dollar 
        marketing momentum and, in a quick judo-like move, slap 
        him onto the mat with the power of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

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buy it....@blackspotsneaker.org

sell it....@blackspotsneaker.org

invest in it....@blackspotsneaker.org

support it....@blackspotsneaker.org

join the jam...@blackspotsneaker.org

        Make a straight donation... it's a worthy cause 
        with the potential to set an historic precedent 
        that could be repeated in other industries and 
        usher in more grass roots version of capitalism 
        in which megacorps do not control every area of 
        our children's lives.

https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0

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Ayman Said Al Hazwani
Better order trees now or Bob will wastefully expect them alongside you.